Congratulations, Lea Hill! You will soon have a grocery store to call your own again. Dhotsons will occupy the space adjacent to Dollar Tree (12722 SE 312th St). The nearly 15,000-square-foot facility will feature fresh produce, frozen foods, dry goods, and products that every household depends on.
In addition to grocery items, the new store will feature a deli area with ready-made hot items. Items expected on the menu include pizza, wings, and other traditional takeout items. Customers will also be able to purchase beer and wine at Dhotsons.
New Store, Classic Vision
Dohtsons’ owner, Kuljit Singh, has a specific vision for this local grocery store. “I want this store to create a welcoming atmosphere to all who live within the surrounding community,” said Singh. “I want every customer to encounter friendly faces, affordable pricing, and a hometown feel when they come into our store.”
As a 2008 graduate of Auburn Mountainview High School, Singh has a good sense of the pulse in the Lea Hill and greater Auburn community. After working in the Auburn area selling real estate, his dreams became bigger. Wanting to engrain himself and his family into the Auburn community, Singh decided to start his own business.
While Singh’s expertise is not in the grocery field, he is working with business associates to gain valuable insight and guidance. Of importance to Singh is alleviating elevated pricing.
Singh has a firm goal of creating a local grocery store that is affordable to the community. His business plan is centered around customer service, not the margin of money. “My family members and I will be working in the store. Not to avoid hiring, but instead to create interpersonal relationships with our customers in the community,” shared Singh.
Dhotsons may not be open yet, but Singh is already looking to its future. While a pharmacy will not be an addition to the store, home delivery is being considered. The goal is to “provide family-friendly service at such a high level that customers will insist on shopping in person and interacting with their community,” said Singh.
Dismissing concerns of high theft rates in the area, Singh explained he “will not have hired hands eyeballing and watching my customers. I want everyone to feel comfortable within my store. As we open and build relationships within [our] customer base and community, I feel that theft will not be something that dooms us. Instead, I think the mutual respect that can be built among myself and the community will deter people from taking anything without paying”.
Amid the Nation’s concerns about Covid-19, Singh assures that the store will “follow all guidelines set by the state to ensure the safety of [our] customers and their community.”
With some work still to be done at the store site, the expected opening date is not anticipated until late August. After a soft opening Singh, with his vendors, will have an official grand opening for the community to come to explore and enjoy the full features of Dhotsons
Be on the lookout for information regarding the opening of Auburn’s newest homegrown business, Dhotsons, Your Local Grocery Store! When you support local businesses, Auburn’s community grows and flourishes.