Small Business Social Media and Digital Marketing

Do you understand why social media is important for your small business? Are you aware of the digital marketing tools available to help you attract new customers? If not, then this course will help introduce you to the essential knowledge you need. From initial research, to determining return on investment we will review social sites such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn while also discussing how you may be able to cost-effectively integrate email marketing and explain why ‘content is king’ for your search engine optimization (SEO) strategy. Leaving the course, you’ll have a checklist of resources you better understand to begin to apply to your business.

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